How Do You Find a Niche?
In this video you’ll learn:
- Why you should not find a niche using only keyword tools
- How to understand the conversation behind a niche market
- Why having low or no competition is actually a bad thing
How Most People Find a Niche
If you have never read any ebook or taken any course on niche marketing before reading this sentence, consider yourself lucky.
Most courses teach you how to find a niche using keyword research tools, which is actually the last thing you need. Start that way, and you’ll set yourself on the path to failure.
If you have bought one too many ebooks on the other hand, you may strongly disagree. But let me explain what I really mean.
When I explained what niche marketing is, I said that you should first seek to understand the conversation within a niche market instead of looking at keywords. I repeat that again: it’s the conversation in your niche that matters!
Find a Niche From Books & Magazines
Yes, I understand that this is probably the un-sexiest niche marketing tip you’ve heard. But think about it for one second:
There’s a treasure trove of information in books and magazine, from news to reviews, and even ads, that can give you an idea of the conversation in that niche.
In fact, a magazine that is choked full of niche products, ads and advertorials can give you these valuable information:
- The products and brands that people in the niche talk about.
- Related products and sub-categories that reinforce the niche conversation.
- Vertical sub-niches and micro-niches that are on the rise.
- In-depth reviews and fact sheets on popular products
- Popular e-commerce stores that have an affiliate program
Getting your hands on these information is really easy. Just walk into a large bookstore and get to the magazines section.
If there’s no magazine on the specific niche you’re looking for, zoom out and find magazines on the general topic.
- For example, I want to create a niche website about fitness trackers, but no such magazine exists.
- This is quite normal, since magazine publishers typically focus on the main topic of “health and fitness” instead of a niche.
- So I can get a few magazines on fitness, and within the pages of these magazines I can find tons of information I can use to verify my niche, and possibly even discover new niche markets.
Books are also helpful as they give you a solid base of possible content for the niche topic you have in mind. In fact, books tend to get more niche than magazines so I could possible find a book on the topic of fitness trackers.
What do I do with these books and magazines?
Well, I read them. I understand the lingo. I observe the conversation. I try to get a feel of what shapes the niche, what are its boundaries, what other niches does it overlap with, and so on.
This is why, as I explained, it’s better to choose a niche that you are interested in. You do not have to be an expert about the topic, you just need to be motivated enough to seek out information.
Low or No Competition? Beware!
One of the biggest mistakes I’ve made personally is building a site in a niche where little or no competition exists.
This may sound counter-intuitive at first, but think about it for a second:
If no one wants to build a website for the niche, there might be a good reason why: there’s no money to be made!
I have learned to accept the reality that I will never be the first to discover a niche market. If I find a niche that has low competition, it does not mean that other people have not caught on yet. It only means that not many people want to build a maintain a website in that niche.
This could be due to many reasons, but I’m betting many people have tried and found out that the niche is not profitable. Then they left for something better.
So don’t be too happy when Google tells you there are only ten pages for the keyword you’ve typed in.
Competition is good; it means there is money to be made.
Sure you’re not the first to the party, but as long as you get there just before the party actually kicks off, you’ll be just fine.
Finding a Niche That You Genuinely Care About
Should you build a niche website on a topic that you absolutely don’t care about? Some marketers say “Why not? As long as it’s profitable!”
But I strongly recommend you don’t choose a random niche just because there’s a possibility to make money with it. Here’s why:
- If you could not care less about the niche, things tend to get robotic and you focus on the numbers instead of the conversation and content. You start diving into keyword density, LSI and other completely technical stuff.
- Chances are, you will be the creator of content for your niche site. Imagine writing or creating a video about something that puts you to sleep – that doesn’t sound like much fun at all! A lack of interest leads to a lack of understanding, and you will miss the actual conversations in the niche.
- Money can be made but it often comes slowly, especially if you are depending on search engine traffic. You need to feel rewarded during the process of building your niche site, not when the cash starts pouring in.
That being said, just because you have interest in a niche doesn’t means you should dive right in and start pumping out content. You have to first make sure that your niche is profitable, and will be profitable in the future, instead of just a hobby for broke people.
Now is the time to start looking at the numbers!
In the next video, I explain how to determine if your niche is profitable using product search, trends, and of course, keyword tools.