Finding Niche Products
In this video you’ll learn:
- Why finding niche products is important in your niche research process
- How to easily discover and map niche product categories
- Which niche products you should promote an as affiliate, and which ones to avoid
Niche Products Mean Niche Profits
In the previous video I talked about browsing through magazines to find a niche market you can work on. However, an equally important step in your niche research is to determine what type of products exist in your niche, and how much money you can make from them.
The easiest way to do this is to browse through Amazon’s gigantic online catalog.
Since Amazon sells just about anything, it’s a great place to validate your niche and also discover sub-niches or micro-niches that you never knew existed. However, it helps to know what you’re looking for, or you may just lost in a sea of products and banners!
For example, let’s assume I initially wanted to build a site on fitness trackers. My niche research process using magazines may have given me an idea of a few fitness tracking gadgets. However, I might not fully understand the different categories of products within the fitness tracking world.
Amazon however did a great job of categorizing the fitness trackers by brand, by features, activity type, price, and much more. I can easily see this information in the sidebar, along with the number of products in each classification.
As I click on the sub-categories, I may find even smaller sub-categories that could be a niche by itself. Now, I have a much better idea of fitness trackers, and I can build a niche website about:
- Running watches for men / women
- Fitness trackers for golf
- Polar fitness tracking watches
- Fitness trackers below $200
The possibilities are endless. I can enter each keyword into my niche research process to determine the profitability of the niche, and keep repeating this process to get more niche marketing ideas than I can possibly handle.
Promoting Niche Products as An Affiliate
Another BIG reason to do your niche product research using Amazon is the ability to promote the products you find easily and earn a commission for every sale you refer.
Amazon’s affiliate program is one of the oldest and largest out there, and you can literally promote anything on Amazon by linking to the product page with your affiliate ID.
Plus, Amazon’s affiliate program is relatively easy to join; all you need is an Amazon username and password, which you may already have if you’ve ever bought anything from Amazon.
Sure, there are other affiliate programs that allow you to promote the same niche products, and sometimes those programs pay you more than Amazon does. But no one has the sheer number of products under the same roof as Amazon does!
Plus, Amazon provides s many useful tools and widgets you can can use on your niche blog or website to display the most relevant niche products based on the content of your page. This makes it so much easier to generate autopilot income from multiple niche websites.
In fact, just by building niche sites based on product categories and subcategories found on Amazon, some marketers are able to make a six-figure yearly income from the comfort of their home.
Niche Products as Review Content
Niche products can also help you generate tons of related content for your niche. You can start off with product reviews, which are also a great way to “pre-sell” your visitors by the way. A good, honest review of a product may encourage visitors to buy the product immediately, and by using your Amazon affiliate links in the review, you earn a commission when these motivated buyers checkout through Amazon.
Beyond that, you can also create product comparisons or top ten lists, for example:
- “Polar Vs Fitbit” or “JawBone Vs. Fitbit” in the fitness tracker niche
- “MacBook Air” Vs. “Google Chromebook” in computers and laptops
- “Top 10 DSLR Cameras Under $500” in photography and video
The possibilities are endless, and since new products will be introduced in your niche frequently, you will never run out of opportunity to create new content.
When you do your niche research, make sure:
- You are able to find at least 30 different products to promote within that niche. This makes it more compelling for you to put in your best effort to build a niche website, knowing that there is actual money to be made by direct promotion and recommendation of popular products as an affiliate.
- The majority of products are not cheap or a commodity item. If all you can do with your niche is promote a $12 book on Amazon, you’re not going to make much money since you will receive about $1 or less for promoting it. How many books will your website need to sell for you to be able to pay the bills?
Product-based research is a great way to determine if your niche can be profitable, however you need numbers to back up your assumptions. Now is when you flip out the tools and systems most Internet marketers talk about and validate your niche idea.