Creating Your Niche Strategy
In this video you’ll learn:
- Different niche strategies to follow based on your capabilities
- How your niche strategy will decide how you create your content, website and traffic.
Niche Strategy: Types of Content
Contrary to what you may think, content is not just about writing blog posts. Sure, that is one type of content, but there are so many options today when it comes to building a niche website that you should not limit yourself to just text.
Here are some content strategies you may consider, based on your own capabilities and skills:
- Text – You can write about the latest news, “how-to” articles and reviews, depending on what your niche market audience responds to. A quick search on Google for your main keywords will help you decide.
- Video – With nothing more than your smartphone’s HD camera and a simple application like iMovie, you can create amazing videos. Take a look at our complete course if you want to learn how to make promo videos for your niche website.
- PDF – The same content you put on your niche blog or website can easily be formatted into a PDF, and either sold or distributed for free. If you decide to sell it, you can actually build a solid income stream that is not dependent on ads or affiliate income.
- Themes / Templates – Got some wicked design skills? In some niche markets, what your audience really wants is themes and templates they can use right away, instead of text or video information.
- Tools – Are you a developer? Sometimes, giving our free web-based apps or tools can get you links, traffic and income faster than any other content creation method.
Niche Strategy: Types of Websites
Once you have your content strategy figured out, you need to think about your niche website strategy.
Building a blog is not the only answer to creating a successful and profitable niche website.
There are other options for your niche strategy, each with different levels of skills required. For example if you’re better at coding than writing, developing software or tools for your niche market could be a better option, so it really depend on what you can do now.
Sometime, the nature of the niche already dictates what your niche strategy will be, and you will have to conform to what your audience wants.
In most cases however, the easiest niche strategy is to build a content website. This strategy is suitable for all types of text, video or graphical content. The actual niche strategy could be one of the following:
- Create a niche blog – Publish the latest news and information, and monetize your blog with ad programs like Google AdSense or affiliate programs like Amazon
- Create a niche minisite – Pick your niche market correctly and you can avoid blogging altogether, by building a “minisite” that consists of around 30 – 50 pages of high-quality content. This niche strategy is especially relevant in niche markets where there’s really nothing new to talk about on a daily or monthly basis.
- Create a niche membership site – Instead of giving away the content for free, protect your niche site with a membership login option and sell memberships to the content. This is a more direct way of making money with niche marketing.
- Sell an e-book – Similar to niche membership sites, you format your content into a PDF and put a price to it. Since you do not depend on ads, you can have a profitable niche website with direct income from ebook sales, and all you need is one page to describe and sell your ebook.
Most marketers prefer to build a content site and make money off ads and affiliate programs. This niche marketing strategy has worked well for me personally in the past, and will continue to work as long as there are people selling niche products online and willing to pay people like you to display ads or drive direct sales.
However, building a niche blog may not be the best thing to do either, especially if you do not have the time to add fresh content regularly.